How to use Segmentation?

Modified on Tue, 21 Mar, 2023 at 2:49 PM

What is segment builder?

Segment builder helps you group similar customers based on their behaviour or attributes, so that you can target them more effectively.

What are the properties on which segmentation works?

Currently, the Brands would be able to apply filters on
- Interaction with WhatsApp (Broadcast)
  - Read
  - Replied
  - Clicked
  - Failed
  - Opted Out
- Interaction with Shopify (Purchase History of Customers)
  - Ordered
  - Abandoned Product
  - Purchased a Product
  - Purchased a Collection
- Interaction with Chat Bot
  - Chat Session Created
  - Chat Session Updated
  - Chat Session Closed
- Interaction with Widgets
  - Widget Visited
  - Widget Clicked
  - Widget Converted.
- Interaction with CRM
  - Agent Assigned
  - Agent Reassigned
- Note: This is not an exhaustive list, more events will keep on adding to this list, in the coming days.

Can I add custom properties to make segmentation?

Currently, custom events/ properties can't be added to the segment builder.
But such case can be handled on case to case basis.

How many segments can one save?

Currently, there are no limits to the number of segments one can create.