How to use Segmentation?

Modified on Tue, 21 Mar, 2023 at 2:49 PM

What is segment builder?

  • Segment builder helps you group similar customers based on their behaviour or attributes, so that you can target them more effectively.

What are the properties on which segmentation works?

  • Currently, the Brands would be able to apply filters on
    • Interaction with WhatsApp (Broadcast)
      • Read
      • Replied
      • Clicked
      • Failed
      • Opted Out
    • Interaction with Shopify (Purchase History of Customers)
      • Ordered
      • Abandoned Product
      • Purchased a Product
      • Purchased a Collection
    • Interaction with Chat Bot
      • Chat Session Created
      • Chat Session Updated
      • Chat Session Closed
    • Interaction with Widgets
      • Widget Visited
      • Widget Clicked
      • Widget Converted.
    • Interaction with CRM
      • Agent Assigned
      • Agent Reassigned
    • Note: This is not an exhaustive list, more events will keep on adding to this list, in the coming days.

Can I add custom properties to make segmentation?

  • Currently, custom events/ properties can't be added to the segment builder.
  • But such case can be handled on case to case basis.

How many segments can one save?

  • Currently, there are no limits to the number of segments one can create.

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