What are cohorts? Can I create a cohort on my own?

Modified on Thu, 16 Jun, 2022 at 12:01 AM

Cohorts are highly specific target groups of people. BIK understands the behaviour of your customers and helps you segment your database based on intent. You can find these segmented groups under 6 major cohorts. 

Yes, you can create a cohort by uploading customer details via excel. You’ll also be able to create a custom cohort based on your preference in the next version. 

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