Click-to-WhatsApp ads

To connect the Click-to-WhatsApp ads, following steps must be followed:

1. Check minimum requirements for CTWA pilot:

   • The brand should be on Shopify and BIK
   • Brands should have a Facebook page and their WhatsApp Business account number (also being used on BIK) should be added to the Fb page. Here is an article explaining how to do this.

2. Set up and run CTWA ads

   • To set up a CTWA ad, please refer to this article from Meta. Ensure your WABA number (also being used on BIK) is added to the CTWA ads campaign.
   • To test whether the campaign is properly setup and working, we can follow these steps:
     • Go to the Ad copy page (Campaign > ad set > ad copy)
     • Under the ad preview, click on the share button
     • Click on "Share a link"
     • Turn on the sharing and copy the link
     • Click on the link on a mobile device
     • It should show the ad on Facebook/Instagram feeds
     • Click on the ad > Should redirect to WA chat

3. Connect your CTWA ads campaign to BIK

• Once your CTWA ads campaign is reviewed & live, you can connect your CTWA ads campaign to BIK dashboard. 

• To connect CTWA ads campaign to BIK dashboard, click on ‘Growth Tools’ tab on the leftmost menu.

• Click on ‘CTWA’ tab under the growth tools section.

• Click on ‘Connect CTWA Campaign’ button.

• Login into your facebook by adding the credentials in the popup appeared.

• Once the credentials are added, it will ask you for your ads account ID and pixel ID, post which you will see all the campaign details on your dashboard.

• To check the analytics of the CTWA ads, you can click on ‘CTWA’ tab under ‘Growth’ section.

• Select the time duration for which you want to see the analytics from the drop down menu on the top right corner.

• You can see the analytics on the dashboard of the selected duration. Also, you will be able to see which campaign is active or paused.